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About Jowato

Welcome to Jowato SME Marketplace

At Jowato SME Marketplace, we are dedicated to driving the success of indigenous Ghanaian agrifoods, cosmetics, and crafts producers while providing a dynamic SME Marketplace that creates essential market linkages for micro-businesses in Ghana. Our mission is to make your journey to success seamless and impactful.

Brand Recognition

Our platform offers a springboard for SMEs, setting them up for enhanced visibility that nurtures consumer trust and loyalty. With us, you'll stand out in a crowded marketplace, ensuring that your business captures the attention and recognition of potential customers.

Online Presence

In today's digitally-driven world, establishing a robust online presence is essential. We go above and beyond merely being a marketplace; we serve as a support network for SMEs. Our platform aids in establishing a digital footprint crucial for success in today's digital age. We provide SMEs with valuable resources, guidance, and insights to navigate the complexities of international trade successfully.


Beyond access to financial resources, our mission is to empower SMEs comprehensively. We offer a complete ecosystem of tools, mentorship, and resources, all tailored to nurture growth and sustainability within the framework of AfCFTA and the AU.

Community and Collaboration

Jowato SME Marketplace is more than just a platform; it's a thriving community of entrepreneurs and founders. Here, you engage in lively discussions about the current business landscape, sharing insights, strategies, and experiences. This collaboration fosters mutual growth and propels your business forward.

Global Reach

Our platform breaks geographical barriers, enabling your business to expand beyond borders. Connect with customers worldwide and leverage a platform that unlocks endless growth possibilities. Discover new markets, streamline operations, and tap into opportunities like never before.

Opportunities and Expansion

With Jowato SME Marketplace, you'll discover new horizons and limitless potential. We facilitate the streamlining of operations, expanding your reach and enabling you to tap into new markets with ease. Collaboration and partnerships open doors to limitless possibilities, and access to sustainable financing fuels your expansion.

Empowerment for Women-Owned Businesses

We are committed to empowering women-owned businesses. By identifying as a women-owned business on our platform, you can acquire organic support from customers and empowerment organizations.

At Jowato SME Marketplace, we are dedicated to your success. Join our vibrant community of entrepreneurs and explore a world of opportunities, collaboration, and empowerment. Step into the possibilities, expand your horizons and scale your business with ease. Welcome to a marketplace that not only connects you with the world but also empowers you to thrive.

Our Vision

Equal Opportunity | Collective Responsibility | Accountability

Our vision is to see a vibrant and thriving African business community, trading on equal terms sustainably with the rest of the world.


Our Mission

Brand | Connect | Spread

Putting small African businesses on a global market while enabling customers to meet their sustainability goals.


Core Values


Customer Compulsion

Sustainability Minded

Technology Driven


At, we are committed to providing our customers with a unique and authentic African experience. We believe that by supporting local artisans and farmers, we can help create a more sustainable and prosperous future for the African continent.
We are proud to provide our customers with an authentic African experience, and we hope that our products will help you to bring a little bit of Africa into your home.